The advertising has always looked for certain strategies to be able to communicate with the user in order to get their attention for the acquisition of a service or product from any company. Even this advertising has managed to reach social networks since its objective is to persuade as many people as possible.
Thus, It is essential to know what this design consists of and how it should be carried out since the success that is achieved once it is decided to put it into operation will depend on this.. This post will draw attention to what is known as a banner.
A banner is an advertising format where graphic pieces are combined, sounds, and you can even add texts. That are incorporated into the Internet pages. Use the program Adobe IllustratorSimply by clicking on one of these banners, access a page that is being promoted.
How to attach the logo?
Attach a circumference to the logo keeping the Shift key pressed and assign color. If you want this circumference to be on a different layer, create another. Press choose and a box will appear, it is dragged to the new layer obtaining an independent circle.
You must indicate the alternative to choose, click on the object, organize it and bring it to the forefront. Items are chosen, a window opens indicating search for traces, press cut and zoom as you like, it will be empty and you must add any color. Banner space is already set.
For logo, select and drag the banner tab. Locate the layers, separate them. Create two layers in one, you press her, you drag it and thus leaving a crescent shape, in the other where the logo is located, you press, you drag, you assign it, as an example, this JSF name.
In the text write what you want, color, size with bold typeface. For this, check font menu, select the one of your preference and it should be aligned. You must create a box, place it under the JSF name, fade up, apply color, give it an arrow shape.
Now you must place the file, export by screens, center windows, choose all option, this will allow you to crop what is left of the document. If you want to save it on your computer, select site and open export after saving. The format to use the most Recommended PNG, avoid SVG and PDF since they are not compatible. Press export artboard and the document will be obtained.
You can create a moving logo if you want with one or two items. Items are merged, go to layers. The element to move must be independent in a single layer, choose and copy. Press Control C and VE. At the same time, you can convert the images to vectors and thus work them better.
So this program is very useful to develop a banner, whether for a presentation or something personal, make it eye-catching and catch the recipient's attention.
When should we make a banner?
The right time to make a banner is when we need the use of advertising to grow our business. These are displayed in online media, and believe it or not they have a great reach when we talk about public. In other words, These are primarily designed to attract users' attention, and this will clearly depend on the author of the banner, since the imagination must become the fundamental element for them to do their work. A well done banner increases the number of visitors to your specific web portal or social network. Remember that everything must be adapted to your needs and the type of audience you want to attract.
With just one by clicking on the banner you can immediately go to your page, that is why it is necessary to be quite disruptive and innovative when doing it. At the same time, thanks to this you can earn accreditation for your brand, and you will get people to identify with what you do or with the service you offer.
Steps to make a banner in Adobe Illustrator
You must configure the panels that are essential before originating the graphic design. Use the specific ones for the web, to produce variations on tabs and icons. You must go to layers to create them and transform the order of the items that are incorporated in the banner.
Installs on top of each other and locks to prevent figure loss. If no rules are indicated, you must press the R control. the resolution is 72 inches, the maximum that a normal display indicates.
Once the screen reflects how the document was generated, go to the bottom and select 100%. The result of the banner is reflected. Rulers generate guides that are cut over vertically and horizontally.
Size
The person must be creative when generating these banners, For this you must follow certain standard measures for mobiles and they are the following: 320×100 called large mobile warehouses, 300×250 for medium rectangles.
Properties
Large rectangles, its measures are 336×280, 300×600 called half page and are elongated and 728×90 are horizontally longer and are called reaction board. It seeks to capture people's attention, which is why they are required to be attractive.
Design
A good design will help you promote your brand and also generate higher income, this is the most natural way to convey a message and the mission of the company. It is because of that, always make sure to select one that suits your brand and the values they carry in it.
Guides and layers
Its main function is render the leaders along the layers, and is that these guides will facilitate your work in the creation procedure. Since they are clearly elaborated to become your best ally when creating your banner.
Apply motion
And if that wasn't enough, you can also add movement to your banner. This is one of the most used strategies when it comes to advertising., since the movement allows the user to click mainly to satisfy the curiosity that this provokes.
