How to Attach Advertising Videos in Email Marketing

Videos are one of the most creative ways to convey different messages to different people., since the variety of its content allows the message to have a little more attractive and attracts much better attention of the users in question.

If you are one of those who are fascinated by multimedia video formats, and you think they are necessary to better convey your message, keep reading this article so you can do it.

What is email marketing?

For those who still do not know very well what this tool is for, we want to clarify that it is in common use from company to client. to convey information to you and keep in touch with customers.

In order to use it, it is necessary to have the information of each of the clients, that is to say with the emails from them, so there is a predisposition of them to receive that information that the company wants to transmit. With it you can include messages that have texts, images and even videos the latter making use of add-ons that are used as follows.

Although it is important to know that today, Email marketing has been largely displaced by social media marketing. It is no secret to anyone that currently some of the kings when it comes to digital marketing, are networks like Instragram, Facebook, TikTok, YouTube, etc. Especially in terms of video format, since in this type of networks there are many more active users, more responsive and a much greater reach for any Marketing campaign you want to undertake.

First steps with the plugin

To add a video, it is necessary to make use of plugins such as “MailChimp“, which is ideal for creating and sending campaigns, just search for it in your browser and once inside you need to register, that is really easy.

Once you are on the platform, you must press where it says “check in” select the type of plan you want, if there is also the free option. After this you just have to put the email of your company and also write the name and password.

After that we must confirm from our email the email that the platform has sent us, this will direct us to the platform. We must press continue.

After that, we add all our data from the name to the url of your website as a business. later press continue and complete the following form related to your business address.

Once you have answered all of this, you will be asked if you have the emails recorded in an Excel document, you should select yes and add this to be able to create the listsJust answer a few questions about your business and hit continue.

In case you don't have the mailing list, you can keep going and then already registered, you only search among its options and you can attach these lists at any time. The free plan only has send message until 2,000 people If you want to send your mail to more people, you will need a more expensive plan.

How to insert the video in Email Marketing campaigns from the plugin?

1. Already registered, you only have to enter with your username and password. Where you will be immediately directed to the dashboard of this platform.
2. You must select where it says “create campaign”, where once you are inside you will select “create a regular campaignThere you will select the mailing lists that you have previously registered.
3. Then you must choose the name of the campaign and its theme, after this you press “following”.
4. Then you just have to select “create a new email” or search topics for him. Once selected, A section will appear where you can select whether dozens include any text, image or videoYou just have to arrest him to the blank page.
5. Once you have dragged the video option, should enter url this.
6. Now you just need to go to YouTube video or alternative and YouTube-like pages or platforms where it is uploaded and search for the video, go to your browser's search bar and copy the link of this video and then paste it. where it says URL in Mail Chimp.
7. Below where said URL is placed, can modify the title of your video, from font type to color.
8. Now you just have to select “save and exit“.
9. All you have to do is hit send and voila. Remember that we had previously selected the contact list.

After having done this, basically you can tell that the video is already embedded in the body of the message, so that customers can see it perfectly.

Get the most out of email marketing

Digital marketing is undoubtedly the current king when it comes to tradingSo it is more than evident that all those entrepreneurs who have a product to show, must be refined by 100% in order to get the most out of this tool, whatever the medium.

This time, we want to talk to you about how to get the most out of email marketing, since even today it is still a fairly effective tool to reach all the potential clients that you hope to obtain. But, as with any Marketing strategy, obviously, Email Marketing is not simply writing an email offering a product and sending it to many people, Nothing is further from reality. It is important that you have a series of considerations and handle certain techniques, so that your Email Marketing campaign is 100% effective.

Some of the most important considerations to keep in mind are:

• to get started you must get the data, namely; the email of the people to whom this information will be directed, but not only that, as recommended do a kind of market studyAs with any type of advertising, it is important that you know how to direct your product to the ideal sector, so you won't just send emails by sending them.
• Before having done the market study, It is very likely that you already have the information that will be sent to you by mail ready, truth? it is important that you segment your information well and that you add what is just and necessary, expressing in detail what you want to convey to the client. So all the information, either textual, multimedia, etc. Be well segmented, since sending a lot of information without an established structure will only waste time on the part of the user, and it will even cause the user to not even take the time to read everything you have to say.
• It is very important that adopt 'Responsive Design’ as a priority, since the technological world advances and we must advance with it. That is why you should not think of designs only oriented to be read or reproduced on a computer., since according to verified figures, the 72% of users check their email from their mobile.
• It's of vital importance create a good title for your product's subject line, as a good headline will give the person who received this email an incentive to click on it, in the same way that a good title is necessary, it is important to have a good 'Call to action', for the user, once inside the email, feels the need to continue investigating and subsequently, have options for the customer to click and thus be able to access more information, this is achieved through links, documents to download, forms, videos, etc.
• By last, it is important that it is 100% Sure the power of video in your emails, that at the end of the day, is what this article is about. Since although it is true, you can have a flawless design, a good writing, good SEO, but if you enjoy multimedia material that positively impacts your audience, you will have an incredible bonus in your campaign.

What Should A Good Email Marketing Video Have?

The power of video today is incredibly great, since now it is known that more than 80% of advertising traffic, entertainment, broadcasts, etc. It is done by videoThis is a surprising number, ¿no?

Video in marketing can work perfectly on its own, besides being the perfect complement to a good text. Through video we can explain in a much more complete way what we have to express. But being a more complete method than the text or the image, is a bit more complex to achieve, or at least get it right.

A good email marketing video must be perfectly capable of functioning on its own, namely, transmit the information without the need for another type of complement such as text or image. Email Marketing Video Must Be Accurate, show in detail all the benefits it has to offer you what they are offering you, this through demos, testimonials, etc.

Going back to the part of “Customizable layout”, it is important that your advertising videos adapt to different formats and platforms, so that its quality is not lost when played on a device that does not have a format to view it correctly.

It is important that the video quality is high, and we are not only talking about the quality of reproduction, but also the quality of its production, as the way this video is made will not only be important for good understanding. her, but also, will be the face that the 'seller’ will show the customer.

Adding Videos in Email Marketing

You are probably wondering, How can i add a video to my email marketing campaign? Could it be that I can attach a video to Gmail and send it? Well, you really can, but it's not the ‘should be’, as there are ways to insert this type of videos, all through plugins and specific forms, in order to better reach potential future consumers.

How to embed a video with Viwomail

Viwomail is video software that will be able to provide you with all kinds of information about the performance of the videos that you want to attach to your Emails. It is a great complement, since it allows you to monitor, through all kinds of figures, the receptivity that it had in your advertising campaign.

This is software it is compatible with different tools for Email Marketing, some as: Mailrelay, Sendgrid, Get Response, Acumbamail, etc. To insert a video with Viwomail, you will have to follow a series of simple steps:

• You will first need to have an account.
• Then you will have to create your campaign and define its name.
• This software will allow you to upload videos up to 90 seconds.
• You can configure your video with any of these options: Autoplay, Loop and Silence.
• After setting up your video, you will simply have to copy the code that Viwomail will generate in the HTML of the Email-Marketing template.
• Then you will confirm the preview and that's it, you can post it.

Attach a video with Wyzowl

Wyzowl is a platform where you can create all kinds of video and multimedia material, in order to offer a good comprehensive marketing, directing all this to your customers. It is important that you keep in mind that this platform will allow you to create animated videos.

Embed Videos with Vidyard

Vidyard is a Canadian company that was created to give you complete advice with everything related to your videos, taking care of them since their creation, to the dissemination strategies that will allow you to get the most out of the benefits on the internet. The same happens when we apply the videos created by Vidyard oriented to Email Marketing.

The process for uploading Vidyard or Wyzowl videos to an Email Marketing campaign is quite similar to ViwoMail and you can be sure that each of them it will be quite effective in creating your campaign.

Email Marketing is a tool that will incredibly improve any marketing campaign you want to launch., that combined with the power of video will make your product reach quite impressive levels of impact and diffusion.