The business issue reaches new estimates before the arrival of Digital Marketing, that through its use and tricks it is possible to sell more in business and, therefore, be a built success, and not fortuitous. By this we mean that the Success and greatness is not something that arises adrift, business growth has become a very arduous element of study and planning. That is why a corporate identity manual is so important in companies.
So arduous and important that strategic planning in companies becomes a necessity. But nothing is more necessary and distressing than laying the foundations of what is possible. As well as what is not allowed and how leave a clear business message and in unison, attract customer attention. This all sounds complicated, and more if it is said that it must be included at the same time, and in the same space.
Including all this in one space is possible, since that's what the corporate identity manual exists for. What will be key and necessary, either in a large company or in your own personal brand. There are many ways to materialize it, but let's see how to do it in Illustrator or pdf in an easy way.
What is a corporate identity manual for?
It is summarized in the simple words of being a cover letter and clarification, where you will reference and show the determining elements of the company. Yn not only shows the logo, networks, presentation and others, It also includes the clarification of limitations and use that a brand or image may have.
But at the same time, is an attractive element that will synthesize the more eye-catching and essential components for advertising, and expose the issues of traffickers in the corporation. Therefore, it is a time saver and a solid foundation for setting aside specifications and usage limitations. Thus, seeks to protect the company from possible abuse of its image or product.
Answering the question posed, a corporate identity manual serves so that a brand or company has a clear image, coherent and transparent that identifies it in the different channels. It also establishes the relationship between the visual communication of the brand and its clients to be recognized in any field.
As we see, it is a very important element, and to do it or create a corporate identity manual in a design program, it is only necessary to know its components. And this way, apply them to taste and judgment using Illustrator the pdf, It can be done easily, since it does not have a rigid and solemn format, rather it is a construction of the personal imaginary, but subject to generalities.
Business consistency
With a corporate identity manual a company gain consistency by configuring all graphical elements in a way that is true to your mission. In the same way, gives homogeneity to all its different visual channels so that they have coherence when presented in advertising spaces.
Minimize errors by facilitating processes
By creating a visual identity manual you are gaining a combination of all the graphic elements of a company. With this, Errors in content creation both on social networks are reduced, brochures or internal documentation. This is because it saves time by allowing us to know in advance all the elements that represent said brand or company.
Strengthen communication
Regarding the strength that a corporate identity manual offers to reliable communication thanks to Establish the concepts of the different visual elements.. This ensures all people, both clients and workers, that they are sure of the message that expresses the identity of a company or brand within any scope.
What is the structure of a Corporate Identity Manual?
Keep that in mind there are several types of corporate identity manualsHowever, there are basic elements that should always be taken into account. The structure of a corporate identity manual is presented below:
Introduction to the brand
In every brand and company there must be an introduction that allows everyone to know it, to give more validity to your work. In general, consists of a brief explanation of the creation of the company, their values, mission and objectives that drive it in its activities.
Logo
The most important graphic element of the corporate identity manual for being the image of the company or brand. It is essential that there is a coherent relationship between the logo and the essential aspects of the company. It is of utmost importance because it is the seal that identifies the brand.
Color
When it comes to brand colors, usually the same ones included in the logo are used. To create an optimal corporate identity manual, it is vital that corporate colors are specified. Pantones are used to give a clear idea of the color of the company.
Composition
In addition, the logo together with the corporate colors must have a composition where each aspect of the brand or company is explained. Should have all the support elements to unify what is the corporate identity. In addition, specifies the different aspects such as design standards and document drafting.
In addition, the composition seeks Explain and reflect how the different graphic elements will be used. of the brand in all relevant areas.
Images and typography
By last, but not less important, the images and fonts used in legal documents must be specified, internal and external, on the logo and on all visual elements. In the corporate identity manual you must reflect the entire font family, as well as the complementary.
How to prepare a Corporate Identity Manual?
The process is extremely simple, in addition to being under strict personal criteria of the creator, so a traditional list of steps does not apply. However, based on its unavoidable components, the Simplified Illustrator or pdf toolsand give life. They are as follows:
A logo– I may already have it, or you can easily create it with Illustrator or pdf. What's more, the model in gray base must be attached as an approved variant, and the details regarding size and use established by the corporate. Within the Illustrator or pdf interface, This is very easy, so there will be no problem.
Corporate colors: the tones that were used in the logo design must be included, as well as the colors that can be seen related to the theme. For it, color gamut is recommended “pantone”, which is widely accessible in Illustrator. This ensures that the chosen color is the same as the final result when printing..
Typography– The style and size used must be clear and approved for use in all future submissions.. For this reason, Illustrator or pdf typographic tools are more suitable.
specs reproduction details and size: the maximum size to which the logo can be minimized should be clear, as well as any special specification. This ensures that quality will not be lost in the future.. Thus, elements such as Illustrator or pdf are used, due to its stable interface and final visual definition. Not so easily lost.
Misuse: a section should be included to clarify the details and cases that cannot be used, which is left to the individual judgment of the owner.
Stationery Corporation: by using the Illustrator or pdf tools, a section with specifications and samples can and should be created for the use of the corporate image or logo. This is taken into account in presentations such as letters, envelopes, covers or similar.
Why is it important to have a Manual in your company?
Today with digital marketing all companies must establish an easily recognizable corporate image that helps them create a consistent and recognizable brand. The importance of a brand having a corporate identity manual is that it facilitates the generation of content both for advertising and for internal and external documents..
Thus, a tangible relationship with customers is established to create simple brand recognition. In addition, establish the identity of a company. it will help to better position it in the different audiovisual channels. Thus, you get better results when presenting and better results for making sales.
How much does a Corporate Identity Manual cost?
The price for creating a corporate identity manual will vary by graphic design company what is hired. In the same way, we can say that 775 € is the base cost of the same. This includes an analysis and orientation of all the elements that compose it., to have a better relationship and thus grow the brand with better visual communication.
Download free templates of the best identity manuals
You will find on the internet several free templates of the most important companies in the world, from which you can guide yourself to create your own. Big companies like Heineken, NASA and Yale University They have their corporate identity manuals available. You just have to look for them and start analyzing all the elements that make up the identity of your brand.
