We know you are wondering what personal marketing is for. And find no clear answer anywhere.
This term refers to those aspects that constitute your identity in order to project a pleasant and clean image to obtain both personal and professional results..
In the same way that marketing strategies focused on selling products or services are created, our image as entrepreneurs or business people is important to close agreements with partners, clients and even with our bosses.
See the following infographic with the 7 applications to improve your business strategies.
We all have a brand (name and surname), packaging (clothing) and a slogan (to highlight our skills, namely, a way of talking and communicating with others).
What's more, we live in a time when the “packaging” is the most important, Have you heard the saying “how do they see you, they treat you”?
There is also one that I especially like “to be you have to appear” and it is true, although you can also be without looking like it, it is important that your image matches the product you are selling.
Has it happened to you that people say “you don't have Laura's face”?
Sure, one wonders how is that, But the important thing that we must recover from these moments is that people relate your image to what you tell them you are.
That is why it is so important to make use of personal marketing, but …
What is personal marketing?
Marketing personal is dedicated to observing the human being from their physical appearance, personality, goals, relationships, your daily life and by defining an action plan it is possible to project the image you want with harmony within yourself, achieving that by feeling good about yourself, the achievement of your goals and the success you want so much is faster.
In summary, is creating a harmony between what you want and what you are.
Just as brands need someone to help them convey a message and maintain balance to always attract customers, the same is required personally.
So that?
The image we project is like the final product of all that we are internally and, so, everything must be balanced to convey what you really want.
The projection in our personal and work life is very important and although many people take it lightly, the reality is that our non-verbal message speaks much more about us than our own words and, therefore, we must take great care of that aspect.
It is always bad to transmit something that we are not; you can create false expectations in those who know you.
The 4 Ps del marketing personal
If we talk about selling you as a personal brand, it is mandatory that we talk about the famous 4 P’s of marketing that you already know, but applied to people:
- Product
- Price
- Square
- Promotion
This elements, although they seem incredible to you, make up your identity and the way you show yourself to others.
Product
It refers to you as a person and to everything that the assistant, coordinator, manager, director makes of you. The abilities, skills and techniques that you possess constitute you as a person and make you unique.
You can look like someone else, but there will always be something that distinguishes you.
Extrapolating common marketing, we are talking about your competitive advantage.
Can be excellent negotiating or leading work teams; your strength can be numbers or creativity.
Either way, we are talking about aspects that make you a unique professional.
Price
We are not referring specifically to the salary you deserve, but to the awareness that you have of what you are worth as a professional.
Think about how much it cost you to get your master's degree; the courses you had to take to know everything you know today; the trainings you had to attend to learn more.
Time spent, the stress and sacrifices that have led you to be in the position you are currently in have a value that you must take into account and never underestimate everything that you had to climb.
So the price here is equivalent to value you give yourself as a professional.
Of course, this influences the salary you think you deserve, as long as you are honest with yourself and know how much all those skills and abilities you have are worth.
Square
In Personal Marketing, the place refers to those channels in which you are going to position yourself.
Namely, those places where you should be seen, where you will be used as a professional and where your target audience is most of the time.
This audience can be your superiors, your bosses, your partners or your clients or prospects to whom you want to show that professional side of yours.
Taking into account the people you are addressing, you must know where they are informed or where they spend more time so that you have a presence on those channels, What can social networks be? (the most common and recommended is LinkedIn, but it can still be treated from Facebook or Twitter).
Find the right channel where they can find you and know everything that as a professional you can offer and the value you have so that you create a clean and attractive image of yourself.
Promotion
As applied in products and services, here we talk about the way you make yourself known.
It goes from the image you use in your social media profiles, the photo of your CV and the way you dress, to optimizing your LinkedIn in general and the way you communicate and negotiate with others.
In this sense, you must take care of the channels through which you are going to show yourself as a professional and the content that you are going to publish.
Watch your mouth, both verbal and non-verbal, so that you do not leave a bad impression on those to whom you are going to address.
What is personal marketing for in the world of work?
Personal marketing is helpful, Yes indeed, in aspects of daily life, but also professionally it has enormous potential to bring you good results if you know how to apply it correctly.
It can also help you a lot in a marketing strategy for a product or service..
A useful tool to develop our personal brand in the workplace is LinkedIn..
There you can apply the 4 Q of the marketing I explained earlier.
Benefits of personal marketing
Now that you know what personal marketing is and why it is important to work on it, let me tell you about it benefits you can get by “know how to sell you” as a professional.
A new position
Taking into account your skills and aptitudes while in the industry you are in, you can find out what position you might qualify for and if you have the potential to do a great job.
In addition, you would take into account if you need to train in a particular area to get the position of manager or director.
Get prospects and customers
If prospects perceive that you are an expert in the industry you are in, rest assured that people will consider you as an option if what they are looking for enters the catalog of products or services that you represent.
Remember that we are in an era where sales are increasingly personal and consumers have a better perception of those companies that are closer, through their representatives, namely, each member of the company.
If you know how to sell what you know and show yourself as an expert or expert, you increase the chances of bringing new prospects to your business or the company where you work.
Improve the relationship with your superiors
Being aware of who you are, of what you are worth and that you know how to communicate and / the negotiate, your colleagues and superiors will notice in you a security that can bring you many benefits such as a new position, a salary increase or consider to make important decisions within the company.
Position yourself as an expert within the industry
In the case of Social Networks, especially on LinkedIn, if you know how to show yourself with your contacts through relevant content, active participation in groups and creation of articles, surely the network of people in which you are will perceive that you are an expert. within the industry you are in.
Our image is created from all the communication elements that surround us: how we dress, We speak, we look, we wrote, we gesticulate and act.
It is important to mention that this image is being built little by little and that the most important thing is that we be natural without losing sight of the small details.
All of this must be combined consistently to achieve persuasive communication.. Only people “healthy and ambitious” can achieve ethical and long-lasting results when sold.
Through personal marketing you do not seek to deceive anyone, much less yourself, you just have to highlight your qualities without literally saying it with words, but with the correct use of other types of media that are more important.
Every suitable person should know their strengths and weaknesses; However, innumerable subjects suffer the slightest perception of their inner being.
Exploring yourself is a priority requirement to strengthen empathy, self-esteem, temperament, social skills, emotional intelligence, among other aspects of incalculable value in the different scenarios where it operates.
Although currently skills and attitude are qualities that count much more, there are also dress codes that make us and make us part of some things, for example, wear a suit and have a specific organizational behavior.
Come to us and learn more about the strategies of Marketing personal, as well as the techniques that you can implement in your company to get more and better customers.
Remember that what you project is generally what you achieve.
If you want better results, start by implementing better digital marketing strategies.
